Nature of Learning
Making the outdoors feel inviting online.
An award-winning forest school based in the woodland near Ashdon, Essex. Sessions for children, adults, and home-educated groups. Getting people into the woods starts with making a great first impression on a screen.
Different Audiences, Same Woodland
Parents researching forest schools for their kids. Home-educated families looking for enrichment and social opportunities. Adults curious about outdoor learning and bushcraft. Three quite different audiences, all needing to find what's relevant to them quickly and feel confident enough to book.
The challenge with a forest school website is capturing the magic of the experience without it feeling like a corporate brochure. The woodland, the campfire, the mud - that's the product. The site needed to feel warm, authentic, and reflect the personality of the people who run it. At the same time, parents need practical information - session times, what to wear, how to find the site, what happens when it rains (spoiler: you still go outside).
I built a clean, welcoming website with clear booking pathways for each audience type. Session information that's easy to browse. A gallery that lets the woodland speak for itself. Mobile-first because parents are browsing on phones during the school run. Content management so sessions and availability can be updated without a developer. Awards and accreditations front and centre - because when you're trusting someone with your kids in a forest, credentials matter.
