The English Cream Tea Company
E-commerce where the scones have to arrive fresh.
You can't just throw cream tea hampers at Royal Mail and hope for the best. Delivery scheduling, perishable logistics, payment processing, and order management all had to work together seamlessly.
Logistics Disguised as E-Commerce
On the surface it's a website where you order a cream tea hamper. Underneath, it's a logistics operation. Every order needs a delivery date that works for the courier and the customer. The kitchen needs to know what's going out and when. Perishable items mean tight windows and no room for error.
This isn't the kind of e-commerce you can hand off to Shopify. Delivery date selection has to account for courier schedules, preparation time, and the shelf life of fresh scones. Payment gateway integration, automated customer notifications at every stage, and an order management dashboard the team uses daily to see exactly what needs to go out and when.
During holiday peaks - Mother's Day, Christmas, Valentine's Day - order volumes spike dramatically. The system has to handle the surge without the team drowning in spreadsheets. Everything from order to kitchen to courier is streamlined so a small team can manage high volumes without things falling apart. The result is a business that can focus on making brilliant cream teas, not wrestling with software.
